Audi India has reported sales of 3,197 cars in the first nine months of 2025, a drop of 18 percent from the 3,889 units sold in the same period last year. The German luxury car maker faced a challenging environment with global events affecting buyer moods and unfavorable currency shifts, but it remains optimistic about a strong finish to the year thanks to upcoming festivals and new tax rules.
The figures cover January to September and show Audi navigating a tricky time for high-end vehicles in India. Popular models like the Q7 and Q8 helped keep numbers steady, even as the overall luxury car market slowed. In a bright spot, Audi’s used car business, called Audi Approved: plus, grew by 5 percent compared to last year, showing steady interest in certified pre-owned luxury rides.
Balbir Singh Dhillon, head of Audi India, said the year has brought unique hurdles for the luxury segment. “Our focus on top-notch experiences and a wide range of cars keeps us moving forward with loyal customers across the country,” he added. The company looks to festive shopping and the rollout of GST 2.0—a simpler goods and services tax system—to lift sales in the last three months.
Audi India has also stepped up efforts to make owning its cars easier and greener. The Charge My Audi program now connects to over 6,500 public charging stations nationwide, supporting electric models. Other perks include a tie-up with Ajio Luxe for exclusive shopping, a new dash cam accessory, a buyback guarantee, a 10-year warranty option, and 15 years of roadside help. These moves aim to build trust and make luxury ownership smoother for Indian buyers.
Despite the dip, Audi holds a solid place in India’s growing luxury car scene, competing with brands like Mercedes-Benz and BMW. The company plans to keep expanding its lineup and services to meet rising demand for premium driving. As the year winds down, Audi eyes a rebound, with more details on new models and offers coming soon.